Why The Fully Funded Push Towards DTTV

Millions, perhaps billions, of dollars have been spent to notice the American public that we must all comply with FCC regulations that analog tv will no longer be available for general media and that we must all convert to digital terrestrial television.

We've had DTT for a decade and, for the most recent years at least, the benefits of digital tv have truly improved the standard of tubing for many of us -- TiVO, HDTV, On-Demand programming and so on. So why are they spending so much money and using so many resources, both public and private, to ensure everyone is on board the DTT expressway?

Because corporations and commerial interests realize that much of their intended sales demographic watches free tv -- children.

Corporations know that it is not enough to pander to the working force, the taxpayer and the "tweens". Commercial interest reaches as far as toddlers and any mind that is set in front of a set that spoonfeeds them branding by animated fantastical spokescreatures. Get the 4-year old to recognize nike, Pepsi-Co or Ford Motors and you have a loyal consumer for life.

Free tv is full of kids-targeted marketing. Digital cable tv is where you will find artful, witty, cynical and ironic product placement, but on free tv, everything is vanilla bean. Free tv is for the masses who decide they are not interested in niche media.

If corporations and commercial interests LOSE this vast audience in 2009, they will suffer the bottom line in 2029 -- and i don't mean 8:30pm. The money invested in the public service announcements and news channel segments are long-term investments.

It's not at all benign, let alone generous. It is just another method corporations and commercial interest dictate how we receive content. They are not so much interested in our ability to receive digital content as much as they are hellbent on ensuring we continue to receive their commercials, product placement programs and betrothed news channels.

I love tv -- I just miss the days when television was innocent. Or rather, I miss the days when I thought tv was my friend. LOL!!

http://en.wikipedia.org/wiki/Digital_terrestrial_television